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辉煌发展60年(之十七)
2018-10-23 11:35     (点击: )

巡礼十七.jpeg

青海盐湖60周年

                盐湖股份:探路中国钾肥营销新模式

jinjinian,guojishichangjiafeichannengjijukuozhang,quanqiuxinggongguoyuqiuzhubuxianxian。danshi,zhongguoshangyou400duowandundexuqiuquekou,chanxumaodunjiangzhongguotuixiangjiafeishichangdezuiqianyan。2017nianquanqiujiafei6000yuwandundexiaoshouliang,zhongguoshichang800wandundao1200wandundexuqiuliangxiangyikuaicishi,laolaodixiyinleguojigongyingshangdeshixian。yucitongshi,guochanjiafeichanliangyezaizhujianzengzhang,xiaoshouyaliposhiguoneishengchanqiyezuochujueze。

shichangshikuaishijinshi。“yanhuren”zaishichangdexilizhong,zaijueze、zaishenshi、zaixingdong。2014nian3yue,qinghaiyanhugongyegufenyouxiangongsigonggaoxuanbufenshe6jiaxiaoshougongsi:yanhubeifangmaoyiyouxiangongsi、anhuiyanhuhuilonghuadonglianhemaoyiyouxiangongsi、sichuanyanhuhuilimaoyiyouxiangongsi、shanghaiyanhumaoyiyouxiangongsi、sichuanyanhumaoyiyouxiangongsi、sichuanyanhuhuagongxiaoshouyouxiangongsi。

yanhugufengongsidapojiyoudanyideyingxiaomoshi,yangeshichangbianjie,jianliyilianying、zhigong、baoxiao、daili、kaifangshichang“wuweiyiti”deshichangyunzuoxingshi。zheizhong“dashoubi”deyunzuobudanyinfaleguoneijiafeishichangjingzhenggejudegaibian,dazaoleyizhongqiansuoweiyoudehezuoxinmoshi,chengweijiafeilingyunaizhizhongguohuafeixingyedeyigexinbiaogan,yeyinlingzhejiafeiyingxiaoshidaidedaolai。

jinri,《zhongguonongzi》jizhecaifangleqinghaiyanhugongyegufenyouxiangongsizongcaizhuli、xiaoshoufengongsizongjingliyangjinbang,tingtajiangshuyanhugufenruheyinlingxingyejinruzhongguojiafeiyingxiaoxinshidai。

中国钾肥将走向营销最前沿

jizhezai8yue22rizhaokaide2018jiayanjiafeidahuijigeermuyanhuluntanshanglejiedao:“woguozi1958niankaiqizhongguojiayanshi,60nianjianyizhangwoshijieshangquanbujiafeishengchanjishu,jiayanzongheliyonglvyouzuichude27%tishengzhi80%yishang,jiafeizijilvyouwanquanyilaijinkoushangshengzhi60%zuoyou,zaitishengzhongguoguojijiafeishichanghuayuquandetongshi,zhongguoyichengweishijiejiafeimaoyijiagewadi。yanhujiafei、yanhuxunhuanchanyeyijingchengweiqinghaizaiguojianaizhishijiedepinpai。”beijiafeiziyuanduanqueyingxiangduoniandezhongguoshichang,rujinziyuangongjiyibuzaishixianzhishichangdezuidayinsu。

fangyanshijiedelingyiduan,mianduiquanqiujiafeigongguoyuqiu,wulunwulaer、bailuosi,haishiagenting、jianadadetouzixiangmu,jihusuoyouquanqiudaxingjiayanshengchanchangjiadouzaishishikuochanjihua。jinguanyouyuxingqingjiage、zibenbianshu、gongsijiegoudengyuanyingezhihuozanhuanguihua,danshiduominuogupaihuanhuanxiangkou。zhengxiangyiwei“quanneiren”shuodeneiyang:“renhedifangchannengdezengjiadoujiangduiquanqiuchanshengyingxiang。”

tuidongzheiyiqiewuyishiyiqinghaiyanhugongyegufenyouxiangongsiweishoudeqinghaichanyejiqunshenhoudeyiguqiangdaliliang。tunqufenfenraoraodemijuchenxiao, jiemudejiangshijiafeiyingxiaoshidaidelailin。yangjinbangbiaoshi,“yichangyanxushijiniande‘jiaoli’zhongjiangbijingaochao!”

zhongguonongzichuanmei“jiafeiguanchajia”jinianqiancengpouxizhongguojiafeichanyedeyingxiaoshidaijijianglailin,dangzhongguoshichangzaiguojiwutaishangbanyan“yizhiduxiu”naizhi“dushanqishen”zhongyaojiaosedejintian,sheihainengdiyuyanjunxingshixiashichangjiyuyantigongdezuozheng?guojijiafeishichangde“fenzheng”zhongjiangbazhongguoshichangyijiguochanjiafeichanyetuixiangyingxiaodezuiqianyan。

zuoweizhongguojiafeixingyedelingtouyang,yanhujiafeiheguojigongyingshangdeduiyishiyichangyiweishenzhangde“duihua”。tajiangkaiqizhongyaodeshangyemingti,wulunguochanjiafeihaishiguojigongyingshang,douhuibei“tao”jinbiangejiasuqi。qiyezuochudepanduan,jiangjuedingweilaishengcunshishunfengshunshuihaishirangjiasuqijiaodefensui。zheizhongyishideshenkehuofuqianjiangjuedingqiyezaizheichangdachaoboyiqidezhangduan。yangjinbangbiaoshi,yanhugufenshixing“7621”moshi,zhengheshichangziyuan,bian“zhi”wei“quan”,shishichangdebiran,gengshixingyedeyidachuangju。

对接资源与市场实现“双赢”

yangjinbangjieshao,zai“yanhu”goujiandeyingxiaodaronghemoshizhong,lianheguoneifeiliaoxingyeyingxianglijiaoda、shilijiaoqiangdeqiye,yuguoneigezilingyupaiqianshimingdeqiye,yiguquanweiniudai、yishichangweiyituo,lianhechenglinanfang、beifang、xinan、xiaosuanjia、tansuanjiamaoyigongsi,chengdanquyuneijiafei、xiaosuanjia、tansuanjiayijiyanhujituansuoshengchandeqitahuafei、huagongchanpindeshichangxiaoshou。weishishichangbujuheli,yanhugufengongsiyebaoliuleyuzhihezuoduonian、xinyugao、yongliangda、zongheshiliqiangdeshidanli、jinzhengda、hubeixinyangfengdeng7jiafuhefeiqiyezuoweizhigongyonghu,xuanzeleyiyouguquanniudai、yejiejiaoqiangshilidezhonghuahuafeikongguyouxiangongsizuoweiquyudaili。tongshixuanzelezaigaopinweijiafeixingyeyouyidingshichangfeneqieyizhishiyanhugongsishidayonghuzhiyideshanghaishenzhihehuagongjituanyouxiangongsizuoweigaopinweijiafeidebaoxiaoshang,zheishiyanhuyingxiaotixidezhongdabiange。

zaihezuozhong,shuangfangbenzhezhongguilv、shouchengxin、jianghulideyuanze,yanjiushichangdegongqiuguilv、jiazhiguilv,liyonghaoshichangguilv,anzhaoshichangguilvzuzhiyingxiao;bashouchengxinzuoweilianyinggongsijibendeyaoqiu,huligongying;zaibaozhengqiyeliyizuidahuadeqiantixia,jiangqiyeshengchandechanpinjiazhichongfentixian,manzugukedexuqiu。tongshi,yizibenweiniudai、yishichangweiyituo、yiliyiweihexin,tongguoyiziyuanweiniudai,yituoshichangziyuan,shixianziyuanyushichangdeduijie。gengweiyinrenzhumudeshi,yourenrenwei,“tongguodaguimoshishihunhesuoyouzhi,weilaiguoqi、minqidechuhehanjiebuhuizaijingweifenming,ershinizhongyouwo,wozhongyouni,zheijiangjidadigaixieguoqideguquanjiegouyuzhixu,yonggengshaozibenqiaodonggengdadeziyuan。”zheiwuyishiyizhong“shuangying”。

shishizhengming,yanhugufen6jiafengongsidelianyingwuyishishichangbiangede“dayingjia”。yangjinbanggaosujizhe,guoqujiafeishengchanshangyufuhefeigongchanghezuodechuantongmoshishilianchulianxiao,zheiyangshijiafeishengchanshangdefengxianzengjia,xiaoshouliangmeiyoubaozhang。tongguohezigongsipingtaixiaoshou,gefengongsikeyizaizijidefanweinei“jinggengxizuo”,youzhuyuzhenghefengongsidequdaoheziyuan,bujinzaixiaoshouliangshangnenggouyouyigedadetisheng,gengnengjiangdizishenfengxian,shidajia“tongzhougongji”。

与时俱进探路化工电商

zaiyanhugufenyingxiaotixizhong,sichuanyanhuhuagongdechenglishiyanhugufenzaiyingxiaomoshishangzhuanbiandezhongyaojucuo,tongshiyeshiyanhuqierugongyepin“hulianwang+”shidaidezhuyaozaitizhiyi。dianzishangwufengqiyunyong,chuantonghuagongqiyezezhanzaifazhandeshizilukou。yaobuyaochu“dian”,yongshenmefangshichu“dian”,chengweilaopaiguoqichuangxinzhuanxingdeyiwen。

yangjinbanggaosujizhe,2016nian12yue24ri,sichuanyanhuhuagongxiaoshouyouxiangongsixinxingzhanlvefazhanpingtaiqidongyishizaichengdoujuxing。gaipingtaiyouqinghaiyanhugongyegufenyouxiangongsihexinxiwangjituanyouxiangongsigongtongchuangli,yixiaoshoutansuanjia、qingyanghuajiadengjiahuaxuechanpinweizhu,jiezhudianshangyoushi,fazhan“hulianwang+wulianwang+gongyinglianjinrongzengzhifuwu”demoshi,dazaojuyoujiajianxingyejiagezhishufabuheshichanglingdaodiweidegonggongjiaoyipingtai。“rujin,gaipingtaiyijingchengweiguoneijiajianxingyezuidadezhuanyejiaoyipingtai,daidongguoneijiajianxingyeshangxiayoudexiangguanqiyeshixian‘hulianwang+shichanghuayunzuo+zhuanyehuafuwu’,cujinjiajianxingyejiankangkechixuxingfazhan。”yangjinbangshuo。

yanhugufenqiantoudajiandexinxingdianshangpingtai,ruguoshuoshizhongguojiajianxingyefazhande“guge”,neimegaoxiaobianjiedecaozuohechongzudezijinliuzeshixingyefazhande“xuemai”。pingtaigongkaitoumingdejiagexinxi、gaoxiaobianjiedecaozuoliucheng、anquanxunsuderongziqudao、quanchengjiancedewuliuwangluo,kehutongguopingtai,duanduan5fenzhongjiunengshixiandingdanrongzi,jiejuedinghuonan、fahuoman、nanzhuizong、zijinbuzudengwenti。gongyinglianjinrongbankuaizhong,yidanpingtaiwanchengshenhehou,yinxingmashangjiunengzuochuhuiyingxunsubokuan,chongfentixianle“hulianwang+wulianwang+gongyinglianjinrong”moshichuangxindekequzhichu。“pingtaiyuzhongbutongzhichujiushiqiangqianglianhe,pingtaishanggudongfahuigeziziyuan、qudaoyoushiheshichangyoushi,quebaopingtaijiankangyunxing。”

60nianlai,daibiaozhongguojiafeigongyexianjinshuipingdeqinghaiyanhubuwangchuxin,zaichuangxinzhongzouchutesezhilu。zuoweijiafeixingyedelongtoulaoda,yanhuyingxiaoduiwuyishichangweishi,dalifazhanyingxiaochuangxin,jiziyuan、jishu、shengchan、xiaoshou、wangluoqudao、youshipinpaiyuyishendejiafeichanyeyijingchengshu,yanhuyingxiaofankaixinpianzhang。zhongxinzhuyuan“yanhuzhihun”budao,huangmozhongdeneiyimolvseyongbutunqu。

                                                (转自《中国农资传媒》)

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