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辉煌发展60年(之十六)
2018-10-23 11:33     (点击: )

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青海盐湖60周年

姬存斌:践行“7621”,合纵连横筑渠道

zuoweiwoguozhongyaodejiafeigongyejidi,qinghaiyanhugongyegufenyouxiangongsi(xiachengyanhugufengongsi)zijianchangyilai,shizhongshoudaowaijiedegaoduguanzhu。suizheyanhugufengongsiziyuanliyongchengguodeluxushifang,shengchanchannengzai2014niandidadaonian400wandundejichushang,tigaoweinianchan500wandundeshengchannengli。bujinjinshilaiziyushichangdeyali,channengdedafudutishengshiyanhugongsibixuzaijingyingsilu、yingxiaoguanli、tuanduijianshefangmiandouxuyaozaishangyigexintaijie。

weici,yanhugufengongsishunyingshichang、shenshidushi,zaiyingxiaofangmianjinxingledadandebiange。tamenweiraojizhi、yingxiaochuangxinjinxingzhudongbiange,zaishichangzhonglianheliliang、xiezuojingzheng,chuangzaojingzhengzhutigongyingdexingeju。2014nian,yanhugufengongsizaigonggujiyoushichang、kuodashichangfenedejichushangzhuanbianjingyingsilu、shangjieziyuan、xiajieshichang,anzhaobutongquyuhepinzhong,lianheshichangyoushiziyuanfenbieyuxingyelongtouqiyezujianleliudalianyinggongsi。qizhong,neimenggubeifangyanhushangmaoyouxiangongsijiuzaiyanhugufengongsifazhandexinyingxiaotixixiayingyunersheng。

http://5b0988e595225.cdn.sohucs.com/images/20180917/73a8bc2d24774d26b052e2952614b927.jpeg近日,《中国农资》记者对内蒙古北方盐湖商贸有限公司董事长姬存斌进行了专访,听他讲一讲北方盐湖的故事。

整合资源,抢占市场高点

suizheguoneinongzishichangdefengyunbianhuan,jiafeizhujianyoumaifangshichangzhuanbianweimaifangshichang,chanyeyingxiaochuangxinpozaimeijie,yanhugufengongsibazhonggouxiaoshougejuzuoweiqiyefazhandetupokou。zhengruqinghaiyanhugongyegufenyouxiangongsichangwufuzongcaiwuwenhaosuoshuo:“zaibaozhengqiyeliyideqiantixia,gaibiandanyidemaimaiguanxi,chuangzaoshichangfuwujiazhi,shiyanhugufengongsiyizhiyilaizaifazhanguochengzhongnulijianyandezhongyaoketi。”

julejie,neimenggubeifangyanhushangmaoyouxiangongsichengliyu2014nian4yue14ri,qichenglichuzhongjiyuqinghaiyanhugongyegufenyouxiangongsixiaoshoufengongsizhengtiyingxiaosiludegaibian,benzheyishichangweidaoxiang,shuliquanmianerqiexiandaihuadeyingxiaolinian。chengli4nianduoyilai,beifangyanhugongsizaigongguyuanyoushichang,tongshijiadaqianzaishichangkaituolidu,zengjia“yanqiao”paichanpinshichangfenedejichushang,tuokuanyingxiaosilu,dapoyuanyouxiaoshoujichumoshi,changshixindexiaoshouchufadian,xianggengjiajingxihua、zhuanyehuadefangxiangmaijin。

jicunbingaosujizhe,gongsichenglizhiqian,beifangquyushichang“yanqiao”chanpinyinjingyingjiashujiaoduo,tongxingye、tongchanpinxianghujingjia、jingzheng,rangliburangshichangdengexingxunhuan,daozhiyanhuchanpintongquyuneishichangjiagehunluan,yizhiyugechangjia、yonghudui“yanqiao”pinpaixingxiangchanshengzhiyi。weilewendingshichang,weihushichangjiagehebimian“yanqiao”chanpinzaishichangshangdewuxujingzheng,yanhugufengongsiqiantou,lianhequyuneiqiyeguimojiaoda、yuyanhugufengongsihezuoshijianjiaozhang、shichangfanxiangdujiaogaodeyouzhiyonghu,tongguoliangu、lianxin、lianyingdemoshijiangxiaoshouqianyi,tiejinshichang、fuwushichang、qudaoxiachen,gongtongcanyushichangkaituo,gongyinglianghaojumian,jianlifuheyanhugufengongsifazhandexinyingxiaotixi,chongfenshixianshichangziyuanzhengheheyoushihubu,jishi、jizhongliliangqiangzhanshichangzhigaodian。“zheijiushineimenggubeifangyanhushangmaoyouxiangongsichenglidebeijing。”jicunbinshuo。

营销前移,积极完成使命

yanhugufen“7621”moshi(jiqijiazhigong,liujialianyinggongsi,liangjiabaoxiaodaili,yigekaifangxingshichang)deshixing,bujinjiangyingxiaofangshiyoudanyidequdaoyingxiaozhuanbianweiyuzhigong、lianying、daili、kaifangshichangdengduozhongfangshideduijie,tongshi,yejiezhuduozhongfangshihezuofangdequdaoyoushi、diyuyoushi、renmaiyoushi、tuanduiyoushi,tishengfusheshichangdenengli,yanshenshichangdechujiao。

jicunbinbiaoshi,yingxiaoqianyishiyanhujituanfazhandebiran,youyixiajigeyuanyin:yishisuizheyanhuchannengdebuduanzengjia,shichangzhanyoulvyaoqiubuduantigao,yuanlailishixingchengdedailishangyuchangjiazhixiaodefangshibaoluchulaizuizhuyaodemaodun,“yanqiao”chanpinzaishichanghetongqi、tongzhi、tongshichang、tongpinpaineibujingzhengdeqingkuangbixujiayiguifanheweihu;ershiweijiakuaiyanhushichangyingxiaoqianyi,kuaisuyushichangduijiexingchengheli,zhengheyuanyouqudaodailishangshixianzijin、rencai、shichangdezhenghehehunhesuoyouzhidehuoli,zuidachengdufahuizuijiayoushi;sanshibeifangyanhufugaidequyu,shishichangzuiweihuoyue、jingzhengzuiweijilie,bianmao、damaoheguochanjiafeiduanbingxiangjiedeshichangdiqu,jiwendingzheigediqudeshichang,dengyuwendinglequanguodeshichang,nenggouqidaozhongguojiafeidejiagebiaoganheyacangshidezuoyong。“yinci,jituandejuecechenglibeifangyanhushizhengquede、yingmingde,gengshijishide。”jicunbinshuo。

“yucitongshi,‘7621’moshizaiyidingchengdushangfahuichulefeichangjiji、youxiaodezuoyong,zaiquyushichangzhenzhengqidaoleqiaotoubaodezuoyong。”jicunbingaosujizhe,“youqishilianyinggongsi,zaishichangdanwangjiweiwendingfayun、shichangduijie、xiaoshoujiagetongyidengfangmianqidaolefeichangguanjiandezuoyong。zaibeifanggongsichenglizheijiniandejingying,heduishichangkaifayijixiaohua‘yanqiao’paichanpindengfangmianjibenwanchenglejituan、shichanghegudongfuyudezhize。”

扩大市场,提高影响力

beifangyanhuzichenglizhijinyiyou4nianduodeshijian,banzhegongsidebuduanfazhanyijiguoneijiafeishichangxingqing、guojiazhengcedediaozheng,yuanyoudemaoyimoshiyibunengmanzuxianxiajiafeishichanglizudebiyaotiaojian。jicunbinbiaoshi:“mianduidahuanjingjingzhengjiliedeshichangmoshi,beifanggongsizuoweiyanhujiafeizaibeifangshichangquyudeqiaotoubao,bixujingenshichangjiezou,jiakuai、jiashen、jiadashenhuagaigelidu。zaiwendingyuanyoushichangfenedejichushang,jiyuduoyuanhuakaifa,yilizu、zhagenbeifangshichangweishouyaomude,xingchengshitishengchanjingyingmoshi。beifanggongsibixuliyongyingkougangdetianduhoudewuliuyoushi,tigao‘yanqiao’chanpindeshichangjingzhengli。”

juxi,beifangyanhugongsijingguoduocilunzheng,juedingzaidongbeidiqujiya30wandundakeli。jicunbinjieshao,nianchan30wandunjiyadakelihe50wandunbbfeixiangmuconglunzheng、xuanzhi、daoxiangmujianshejinyong165tian,bingyicixingtouliaoshichechenggong。“gaixiangmudedaolegongsilingdaojigegudongdegaodurenke。tongshibeifangshichangweigufengongsi‘yanqiao’chanpinjibeifanggongsidejingyinghuodongqidaolejidadexuanchuanzuoyong,tigaolebeifanggongsidezhimingduheyingxiangli。”jicunbinrushishuo。

jicunbinhaigaosujizhe,2018nianchu,beifangyanhugongsizheshouyushandongbeifenggongsilianhezulinshandonglinyiyijiafuhefeichang,jishengchan、xiaoshou、cangchuyuyiti,shengchanfuhefei、bbfei、lvhuaan、dakelijiafeidengchanpin,jixujiada“yanqiao”chanpinzaibeifangshichangtiliangyijizhanyoulv。muqiangaixiangmuyizhengshiguapai,yuji10yuechuzhengshitouchan。

zaicijichushang,beifangyanhugongsikaolvdaoxibeishichangxianyouqingkuang,jieheqilvhuajiaxuqiuyijichanpinyunshuyoushi,yu2018nian6yueyuxinjiangjinniuliangqiaonongziyouxiangongsiyihezirugudexingshi,zulindangdi(nanjiang、beijiangdiqu)diguanfeichang,tongyi“yanqiao”chanpinzaixibeidiquxiaoshouyijiyongliang,jiadaduixinjiang、ningxiashichangdekaifalidu,wanshan、tongyi、guifan“yanqiao”chanpinzaixinjiang、ningxiadengquyudeshichangjiage,tishengpinpaixingxiang,jixuyijituangongsizhidingde“7621”zhanlveweiyuanze,buduangaige、jinbu。

不断突破,实现上市目标

shenhuayingxiaotixigaige,shunyingshichangfazhanguilv,fuhedangjinqiyefazhanyaoqiu。jujieshao,beifangyanhugongsimuqiandejingyingbujinjuxianyuyanhuchanpin,fanshiyouliyubeifangyanhugongsizhengtifazhanbujudeqitachanpin,jingdongshihui、zongjinglibangonghuiyiyanjiutongguohou,doujiangjijichuangzaojihuibingjinxingshishi,zhengtishixianduoyuanhuafazhanjichanpinxiaoshouluxian。

“muqiangongsikexiaoshouchanpinchuyanhujiafeichanpinyiwai,niaosu、chunjian、tansuanjiadengqitayanhuchanpinjunyixingchengxiangguanxiaoshoubumenluoshixiaoshou,yucitongshiduiyujinkoujiafeiyijidanfei、linfei、bbfei、fuhefei、diguanfei、liusuanjiadengchanpinbansuizhegongsixiashufengongsideluxujiancheng、touchanyejiangzhubuzhankaixiaoshoujingying。”jicunbinjieshao,“suizhegongsiguimobuduanzhuangda、yejibuduanshangsheng,bingchengwenzhawenda、bubuweiyingdeyuanze,yi‘zhuiqiuzhuoyue、zhujiuhuihuang’deshandongcaipiaoweilinian,tuxianbeifanggongsizaixingyeneidezuoyongheyingxiangli,weiyihoudezuodazuoqiangdahaojianshidejichu。jingguoduoniandebuduannuliyutupo,beifanggongsiyizaizheshoujinxingshangshiqiandezhunbeigongzuo,zaijiyuyanhuchanpinxiaoliangjixiashugongsiyejiwenbushangshengdejichushang,yuji2020nianshixianzaixinsanbandeshangshimubiao。”

“7621”huijuleyanhugufengongsiyuanyoudesuoyouyoushiziyuan,bingyiciweijishijiajielegengduoshichangxinshili,xietonglekehu、tuokuanlequdao,yihezonglianhengdefangshizhuzaoleyigeyingxiaoxinmoshi。“7621”bujinshiyanhugufengongsibiangezhuanxingdexingoujia,shiyigelaoguoqizhuanbianjingyingfangshidexinqidian,gengshiliudalianyinggongsituozhanshichangdexinhangbiao。

womenxiangxin,yifugengmeidehuajuanzai“yanhuren”xinzhongzhankai。

                                              (转自《中国农资传媒》)

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