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辉煌发展60年(之十五)
2018-09-14 11:28     (点击: )

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青海盐湖60周年

    在产品服务升级中释放营销新能!

qinghaiyanhugongyegufenyouxiangongsi(qianshen“qinghaijiafeichang”)shijianyu1958nian,zuoweiqinghaishengguoyouzichanjianduguanliweiyuanhuiguanlideshengshudaxingshangshiguoyouqiye(yanhugufendaima:000792),60nianlaiyilufengyulicheng、yilufazhanzhuangda,buduanliyongshichangdaoxiangjinxingshengchan、guanli、yingxiaomoshidechuangxin,chengjiuleyanhugufenzaizhongguohuaxuepinxingyedezhuduodiyi。

2014nian,qinghaiyanhugongyegufenyouxiangongsidiaozhengzongtijingyingsilu,zaigonggujiyoushichang、kuodashichangfenedejichushang,zhuanbianjingyingsilu,shangjieziyuan、xiajieshichang,anzhaobutongquyuhepinzhong,lianheshichangyoushiziyuanfenbieyuxingyelongtouqiyezujianleliudalianyinggongsi。qizhong,sichuanyanhuhuagongxiaoshouyouxiangongsijiushiqinghaiyanhugongyegufenyouxiangongsihexinxiwangjituanyouxiangongsichenglidehunhesuoyouzhigongsi,yichengweizhongguozuidadejiahuaxuepinshichangyingxiao、wuliupeisonghekehufuwudezhuanyejingyinggongsi。

http://5b0988e595225.cdn.sohucs.com/images/20180910/6dc5e7acdb884ebb9f671c16ba98696b.jpeg近日,《中国农资》记者对四川盐湖化工董事长罗永成进行了专访,了解到四川盐湖化工按照盐湖股份的战略部署,在碳酸钾和氢氧化钾产品服务升级中释放营销新“核”能的两大创新举措。

 

创新农用产品新升级

jishinianlai,gedakeyanyuansuohejiafeiqiyetongguotigaochanliang、kexueshifei、youhuabuju、heliliyongjingwaiziyuan,yizhubuwanshanlewoguojiafeigongyingtixidezhenggechanyeliantiao。jiaziyuandekaifaheliyongyechengweiyanhugufenjianxingguojianengyuanhuagongxingyegaigetuijindezhongyaojucuo。

tansuanjiachanpinguoquzhuyaoyongyugongyeshengchan,danzainongyeshengchanshangbingweichongfenkaifaheliyong。jingguoyanjiufaxian,tansuanjiakeyizuoweiyileifeichanghaodeshuirongxingfeiliaoyuanliao,shichangqianlijuda。muqian,“yanhua”paitansuanjiayiqidutedewulihehuaxuexingzhi,kezuoweiyouzhishuirongxingfeiliaodejichuyuancailiao,shuirongxingjiafeiyibeiguangdanongminqinglai。

luoyongchenggaosujizhe:“tansuanjiazuoweishuirongfeiyuanliaoyousandayoushi:diyi,tansuanjiafeiliaodeyangfengao,wanquansurong,shizuoweishuirongxingfeiliaodeshouxuanyuanliao;dier,zainongzuowuxishouyangfendetongshi,nengzhongheturangsuanxing,shinongzuowuchengzhangturangzaizuijiaphzhihuanjingxia;disan,nongzuowuzaixishoujiayuansudetongshihuixingchengtansuangen,zheiyouweinongzuowudeguanghezuoyongtigongleeryanghuatandezhongyaolaiyuan,huigengjiacujinnongzuowudeshengzhang。”

zaiqingyanghuajialingyu,yanhugufenmeiniannengweisichuanyanhuhuagongtigong50wandundechannenggongying,zhanquanguozongchannengjiejinyiban,yaoyaolingxianyuguoneirenheyijiaqingyanghuajiaqiye,zheiweisichuanyanhuhuagongquanfangweifuwuyuguoneiwaiqingyanghuajiayonghutigongqiangyoulidezhichihebaozhang。zuoweiqingyanghuajiaxingyedelongtouguoqi,yanhugufenzaizuohaojiafeizhuyedetongshi,yizhizhiliyuqingyanghuajiazairiyonghuagong、yiyao、ranliao、fangzhi、qinggong、yejin、dianchidenggaoduanchanpinshangdekaifaheliyong,bingnulichengweiguoneijiajianxingyejiagezhishufabuzheheguifanshichangxiaoshoufangmiandeshifanbiaoganxingqiye。

luoyongchengbiaoshi:“sichuanyanhuhuagongchenglizhichu,yanhugufenjiuquedinglegongsidedingwei,jiweiguoneiwaikehutigongzuiheshidechanpinhezuiyouzhidefuwu,shixiankejidechuangxinyutupo,bingbazheitiaozuoweigongsijingyingfazhandeyuanjingmubiaoheqiyezongzhi。”5nianlai,sichuanyanhuhuagongbuwangchuxin,yangeanzhaoyanhugufendezhengtizhanlvebushu,lianhekeyanyuansuo、jiayanjiafeiqiyegongtongnulituidongjiahuaxuepinchanyelianchixu、jiankang、hexiefazhan,dazaozhongguoyiliujiayanjiafeipinpai,genghuanyinggeweizhuanjiahexiangguanqiyegongtongweizhongguojiahuaxuepinzaigengduolingyudeguangfanyingyonghetuiguangxianjixiance。

塑造电商合作新典范

sichuanyanhuhuagongdechenglishiyanhugufenzaiyingxiaomoshishangzhuanbiandezhongyaojucuo,tongshi,yeshiyanhuqierugongyepinhulianwang+shidaidezhuyaozaitizhiyi。

fangtanzhong,luoyongchenggaosujizhe,zaiyanhugufendezhengquelingdaohedalizhichixia,sichuanyanhuhuagongxiaoshouyouxiangongsi2016nian12yuezhengshiqidongxinxingzhanlvefazhanpingtai。gaipingtaishizaigongsiyuanyoudejichushang,youqinghaiyanhugongyegufenyouxiangongsihexinxiwangjituanyouxiangongsigongtongchuangli,yixiaoshoutansuanjia、qingyanghuajiadengjiahuaxuechanpinweizhu,jiezhudianshangyoushi,fazhan“hulianwang+wulianwang+gongyinglianjinrongzengzhifuwu”demoshi,dazaoyigejuyoujiajianxingyejiagezhishufabuheshichanglingdaodiweidegonggongjiaoyipingtai。

jingguoyinianduodefazhan,gaipingtaidetoufangheyunyingyichengweiyeneirenshijingxiangguanzhudejiaodian。luoyongchengshuodao,yingyonghulianwangjiaoyimoshi、wulianwangtiejinfuwu、gongyinglianjinrongzengzhifuwu、yunshujudengquanxingongjuheshouduan,gaipingtaiyijingchengweiguoneijiajianxingyezuidadezhuanyejiaoyipingtai,youlidaidongleguoneijiajianxingyeshangxiayoudexiangguanqiyeshixianwangshangjiaoyi,shixianle“hulianwang+shichanghuayunzuo+zhuanyehuadefuwu”,cujinlejiajianxingyedejiankangkechixuxingfazhan。

yanhugufenqiantoudajiandexinxingdianshangpingtai,ruguoshuoshizhongguojiajianxingyefazhande“guge”,neimegaoxiaobianjiedecaozuohechongzudezijinliuzeshixingyefazhande“xuemai”。pingtaishanggongkaitoumingdejiagexinxi、gaoxiaobianjiedecaozuoliucheng、anquankuaisuderongziqudao、quanchengjiancedewuliuwangluo,kehutongguopingtai,duanduan5fenzhongjiunengshixiandingdanrongzi,jiejuekehudinghuonan、fahuoman、nanzhuizong、zijinbuzudengwenti。gongyinglianjinrongbankuaizhong,yidanpingtaiwanchengshenhehou,yinxingmashangjiunengzuochuhuiyingxunsubokuan,chongfentixianle“hulianwang+wulianwang+gongyinglianjinrong”moshichuangxindezhishengkequzhichu。caifangzhong,luoyongchengxinweidishuodao,“pingtaiyuzhongbutongzhichujiushiqiangqianglianhe,pingtaishanggudongnengfahuigeziziyuan、qudaoyoushiheshichangyoushi,quebaolepingtaijiankangyunxing。”

60nianlai,yanhugufenbingcheng“weiyonghutigonglvsemeilijia”deyuanjingmubiao,yi“shenhuagaige、tishengguanli、zuozhuanzuojing、chixufazhan”16ziweizhidaofangzhen,anzhao“zouchujia、zhuazhumei、fazhanli、zhenghejian”dezhanlvebuju,tixian“xunhuanliyong,chanyebaoguo”yanhurendeshiminghedandangjingshen,buduangaigechuangxin。5nianlai,sichuanyanhuhuagongjiandingbuyidizhixingyanhugufendezhanlvejuece,chongshang“qinfen、qianxu、fengxian、zeren、ganjing、dandang”deshandongcaipiao,buduanwanshanyingxiaowangluo,zaiguojiguoneishichangshangsuzaolelianghaode“yanhua”pinpaixingxiang。

yanhugufenchangwufuzongcaiwuwenhaozheiyangpingjiasichuanyanhuhuagongxiaoshouyouxiangongsi:“zheishiyanhugufen、yeshihuagongxingyedeshoucichu‘dian’changshi,caiyongchuangxinmoshi、goujianzhuanyedianshangyunyingpingtai,zheiyichuangjuyeweiyanhugufendezhanlvechuangxintigonglezhongyaobuchong。”womenxiangxin,zheizhongmoshisuochanshengdexiaoyiheyoushi,qiaqiashiyanhugufenyingxiaogaigechuangxinsuoshifangde“heneng”xiaoyinghejudanengliang。(zhuanzi《zhongguonongzichuanmei》)

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